Thursday, October 11, 2007

Re-invigorating the ebay experience

Today ebay launched an ebay that is designed to look more like a social networking site with more stickiness than the old school ebay. One of the central elements of this plan is called Neighborhoods where users can gather around a theme such as Shoe Heads or Battlestar Galactica to post photos, product reviews, tips and responses pulled from Ebay blogs, guides and reviews. The fresh look is the result of a broader strategy at Ebay prompted by a small blip on the rapid growth of Ebay late last year followed by a 6% decrease in postings in the second quarter of the year and a 25% decrease in listings by Ebay stores from last year. 2007 has been the year of enhanced websites, particularly retailers looking to add some viral elements to their site using social trends on the net - even Walmart added customer feedback and reviews on their site!

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