Thursday, September 27, 2007

Gamer designed car

According to a report in Reuters, Nissan is looking to video gamers to provide insight into car designs. In the wake of the massive Halo 3 marketing blitz such a concept doesn’t seem like such a bad idea. According to Francois Bancon, Nissan Exploratory and Advance Planning Dept., in an interview with Reuters said “We wanted to reproduce the way they play video games, a play station or computer with the same posture and the same relationship to their friends…” In this case Bancon is referring to the unique seating of the driver – in the middle. The battery powered car, called the Nissan 7210. T or Mixim, was derived from research done with kids 15 to 17 years of age from all over the world. Apparently the research suggested that this age group is uninterested in cars and consider it to be a relic of last century in their world of digital everything. Why all the hullabaloo over gaming? According to market research firm NPD sales of video games and gaming systems were up 46% in August from the same period last year. Top Seller? - Madden NFL '08 for Xbox 360 (897,000 units) Top game console? - Wii (404,000) Article here.

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