Social networking has finally reached doctors. Sermo.com, is a website forum for licensed physicians specializing in fields from dermatology to psychiatry to consult with colleagues and find answers to diagnosis and treatments. Sermo.com, boasting 25,000+ doctors, is one of a new breed of social networking sites appearing in professional circles. The trend has some doubters as to its sustainability with executives slow to post much about their particular company and not willing to broadcast their networks. Social network sites appear to be growing traction - according to comScore Inc., the leading consumer social-networking sites attracted more than 110 million unique monthly U.S. visitors in July, up more than 40% from last year. 
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