The Blu-Ray vs. HD-DVD battle

According to Home Media Research, Sony's Blu-Ray outsold the HD-DVD platform in the first half of the year in the battle to become the next home entertainment standard. Everything was looking rosy for Sony, the maker of the Blu-Ray. But last week Toshiba Corp.’s bet on HD-DVD gained some major traction when Viacom Inc.’s Paramount Pictures and DreamWorks announced that they will be releasing movies exclusively using the HD-DVD format. Paramount, the studio with the most domestic ticket sales this year, joined Universal Pictures as the only studios that exclusively backed HD-DVD.

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