Thursday, August 16, 2007

Walmart giving shopper data to IRI?

According to a Reuters report Walmart signed an agreement with IRI to begin providing household product makers a little more information about its consumer profile but sales data will remain under lock and key. IRI already collects data from more than 100,000 households to provide market insights to manufacturers but now they can provide data specific to insights gleaned from Walmart consumers. This might allow a more public understanding of the 11 consumer profiles that Walmart created in 2006 to increase it's ability to produce targeted marketing strategies. For its part IRI will continue providing analytical and auditing services the mammoth retailer and will begin to take a deeper look at in-store displays and FMOT (First Moment of Truth - P&G) issues. IRI said that it plans to start offering the data later this year. How is good ol' Walmart doing these days? The agreement took place on the same day Walmart reported a lower-than-expected quarterly profit and cut its full-year earnings forecast, citing a shrinking consumer wallet due to the "economic pressures" of higher fuel prices etc.
Stock price? $43.50 (Since March of '05 WMT stock hasn't been able to stay above $50 consistently)

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